The Svenson Group, on behalf of The Hollister Family Properties Trust, is the publisher and management company of The Happy Hollisters children’s mystery book series and brand. The 33 book titles in The Happy Hollisters series are available world-wide in paperback and digital formats.
Svenson Group president Andy Svenson III (grandson of author Andrew Svenson, aka Jerry West) has 35 years of experience in publishing and direct response marketing, and a record of success on both the agency and client sides of the business. As a consultant, he increased revenues and launched major direct-to-consumer marketing programs for clients such as Warner Music Group, Out of Print Clothing (Random House), Bose Incorporated, Naxos USA, Blue Note Label Group, Putumayo World Music, Inner Traditions/Healing Arts Press, humorist Jeanne Robertson, New York Times Magazine Group, Castalian Inc., and American Express Publishing. Prior to establishing his consulting business, he was a marketing executive, strategist, and project leader for Time-Life Music, Rivertown Trading Company (Minnesota Public Radio), Rodale Press, Grolier/Hachette, and Special Interest Video. His specialty is the development and operation of programs and products marketed through e-commerce, catalogs, direct mail, DRTV, continuity and club programs, and special market partnerships.
The Svenson Group has delivered new revenue streams and increased profits for its clients through a wide range of project assignments including:
• Direct mail, print catalogs, eNewsletters, Every Door Direct Mail (EDDM), social media, SEO/PPC, subscriptions, continuities, and clubs
• Customer acquisition and retention campaigns
• Product launch/re-ignition management
• Direct response advertising creation
• Customer database and communication strategy
• New product development and market research
• Media planning, operations, and product fulfillment
• Financial planning, analysis, and forecasting
• Complete profit center management
For more information about The Svenson Group, and/or subsidiary/translation rights/brand partnership opportunities for The Happy Hollisters book series, please contact Andy Svenson III directly at 727-945-7024 or via email at firstname.lastname@example.org